Building a Better Practice - Presenter Sarah Sparks
PR Tips for Osteopaths
Sarah Sparks, Managing Director of markomPR shares helpful PR tips for osteopaths to enhance their professional communication skill-set, identify opportunities that build a greater understanding amongst patients and the media about the benefits of osteopathy and cultivate happy advocates for osteopathy.
- Why you need to have a consumer PR strategy?
- How to engage media and patients?
- Building advocacy and awareness
- News values
- What are the tools?
- Tool kit: brochures, media release template
- Database: newsletter
- Social media: Facebook, LinkedIn, Blog ...
- Who to target?
- Local media
- Existing patients
- Local community
- When to say it?
- Doing the research
- Topicality and seasonality
- Where to say it?
- Communication channels
- Speaking opportunities
- National Osteopathic Awareness Week 13-19 April 2014
- Update on the national campaign and overview